World War II placed a large burden on Denver being the only mortician in the
area. Uncle Sam would not allow him to leave. He was to serve his country by
caring for those who lost their loved ones during this difficult time. With the
support of the entire community working together, Mountain Home earned the
eternal gratitude from the Rollers, who have always tried to give back more
than they received.

In the mid-fifties, Denver moved his family to Little Rock where they acquired
Drummond Funeral Home. The sixties saw his vision coming together. The families
of Pence, Johnson and McNutt sought his guidance and expertise. They wanted the
Rollers to take care of their entrusted families. So, McNutt in Conway and
Citizens in West Memphis were acquired. McNutt's motto, "To serve as we
would be served" was established to guide each funeral director in the
principles of serving their local families "With All Our Respect". In the seventies, the Rollers united their
businesses under the symbol of an ascending white dove on a blue
background. This built the foundation of a strong and caring organization
that proved successful. Soon, quality funeral directors around the state were
joined under the dove and the service it represents.
Denver Roller was a man of great vision that studied his profession not only
in the United States but also abroad. His self-studies lead him to establish Arkansas'
first crematory in 1974. He then created
the Assured Peace Funeral Plan, which today is the leading pre-paid funeral
plan in Arkansas. Over 80,000 Arkansans have pre-arranged and pre-paid
their funeral with Assured Peace and Roller Funeral Homes.
During the late seventies and into the eighties, they saw the need for
families to secure their future. The transformation from Drummond Citizens
Insurance Company to Citizens Fidelity Insurance Company (CFI) was complete. The Roller's daughter Sue Roller Jenkins, and her husband, Lynn,
built CFI into one of the state's largest domestic companies; it's mission being to help
Arkansas citizens prepare for the costs associated with death. Both still
hold positions on the Board of CFI and Roller Funeral Homes.
At Denver's death in 1985, there were thirteen funeral homes, five
cemeteries and two crematories operating under the principles he and Christine
had established. To this day, Roller Funeral Homes are owned entirely by the
Roller family. Denver and Christine's granddaughter, Renata Jenkins Byler
(3rd generation, Owner), is Vice President of Facilities and
Marketing for the funeral homes and Secretary for CFI. Renata's husband,
Tim Byler, is Vice President of Management Information Systems for Roller and
also Vice President and a member of the Board of Directors for CFI.

The Roller's second and third generations continue their gratitude towards
Mountain Home. The Rollers were instrumental in establishing the School for
Mortuary Science at ASU Mountain Home where they still serve on the Advisory
Board to the President. Now, students from Arkansas do not have to leave the state
for their professional education.
Mrs. Byler states, "We are a company of family values with professional
management". The founding principles of honesty, loyalty and genuine concern
for others have merited many accolades for the Rollers and their organization
in which they have humbly accepted. The Office of the Governor, Division of
Volunteerism, and KATV awarded their employees with the "Corporate Humanitarian Award". Roller
Funeral Homes has been chosen as "Arkansas' Best of the Best" in the readership poll for the Arkansas Democrat Gazette for 17 consecutive years since 1999. The Arkansas Times awarded
Roller Funeral Homes as "Best of
Arkansas" in 2015. Arkansas Business has also honored Roller Funeral
Homes as a finalist as the "Arkansas
Business of the Year".
Currently, our "Roller Family" operates 29 funeral homes, 9 cemeteries,
2 crematories and 2 floral shops over a large portion of Arkansas and Memphis, TN.
"We have come a long way from our humble beginnings in the 30's but still proud
to serve you, your family and your hometown 'With All Our Respect'." - Renata
Jenkins Byler
Funeral Homes
Roller Crouch Funeral Home |
Batesville |
Roller Ballard Funeral Home |
Benton |
Booneville Funeral Service |
Booneville |
Twin Lakes Cremation Society & Funeral
Home |
Bull Shoals |
Roller Crouch Funeral Home |
Cave City |
Roller Cox Funeral Home |
Clarksville |
Roller McNutt Funeral Home |
Clinton |
Roller McNutt Funeral Home |
Conway |
Roller England Funeral Home |
England |
Roller McNutt Funeral Home |
Greenbrier |
Roller Christeson Funeral Home |
Harrison |
Roller Farmers Union Funeral Home |
Jonesboro |
Roller Drummond Funeral Home |
Little Rock |
Roller Chenal Funeral Home |
Little Rock |
Roller Citizens Funeral Home |
Marianna |
Roller Coffman Funeral Home |
Marshall |
Roller Crouch Funeral Home |
Melbourne |
Roller Funeral Home |
Mountain Home |
Roller Coffman Funeral Home |
Mountain View |
Roller Crouch Funeral Home |
Mountain View |
Roller Owens Funeral Home |
North Little Rock |
Roller Swift Funeral Home |
Osceola |
Roller Funeral Home |
Paris |
Roller Daniel Funeral Home |
Searcy |
Burns Funeral Home |
Yellville |
Roller Farmers Union Funeral Home |
Weiner |
Roller Citizens Funeral Home |
West Helena |
Roller Citizens Funeral Home |
West Memphis |
Roller Family Funeral Home |
Memphis TN
|
Cemeteries
Baxter Memorial Gardens,
Inc (Baxter Crematory). |
Mountain Home |
Crestlawn Crematory and
Memorial Park |
Conway |
Crittenden Memorial Park |
Marion |
Marshall Memorial Gardens |
Marshall |
Mississippi County
Memorial Gardens |
Osceola |
Oaklawn Memorial Gardens |
Searcy |
Riverwood Memorial Gardens |
Maumelle |
Sunset Memorial Gardens |
West Helena |
White County Memorial
Gardens |
Searcy |
Flower Shops
The Flower Cart |
Benton |
Letta's Flowers & Gifts |
Bryant |